How nih.gov Looks on Google Search
This page shows how nih.gov appears when shared on Google Search. The current preview headline reads "National Institutes of Health (NIH) |". It pairs with the description "Official website of the National Institutes of Health (NIH). NIH is one of the world's foremost medical research cent..." and a social image. Overall, nih.gov's setup scores 74/100 against Google Search best practices.
Google Search preview
Google Search
Search result
www.nih.gov
www.nih.gov
National Institutes of Health (NIH) |
Official website of the National Institutes of Health (NIH). NIH is one of the world's foremost medical research centers. An agency of the U.S. Department of He...
Rich result (with thumbnail)
www.nih.gov
www.nih.gov
National Institutes of Health (NIH) |
Official website of the National Institutes of Health (NIH). NIH is one of the world's foremost medical research centers...
Analysis
nih.gov's social setup currently has 3 warnings that affect how it renders on Google Search. The most impactful fixes are listed below - they range from missing required tags to image dimensions that will be cropped or rejected by specific platforms.
In particular: no og:title - falling back to <title> tag; description is 379 characters - truncated on most platforms; canonical url and og:url do not match. Each of these has a one-line fix in the recommendations panel above.
What's working well: social share image found; title length is good (37 chars); twitter card type: summary. 3 of the checks we run pass cleanly.
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