Question 1

Why does ben-evans.com's Twitter card show a small image?

Accepted Answer

ben-evans.com sets `twitter:card` to `summary`, which renders the image as a small thumbnail. To get the large hero image format, the meta tag would need to be `<meta name="twitter:card" content="summary_large_image">`.

Question 2

What Twitter card type does ben-evans.com use?

Accepted Answer

ben-evans.com uses the `summary` card type. This renders a small square thumbnail next to the title and description.

Question 3

Does ben-evans.com have a social share image?

Accepted Answer

No - ben-evans.com does not currently set an `og:image` or `twitter:image`. Twitter / X will fall back to extracting an image from the page or render no preview image at all.

Question 4

What headline does ben-evans.com use for social previews?

Accepted Answer

ben-evans.com's social headline is "Benedict Evans" (14 characters).

Question 5

What description does ben-evans.com use for social previews?

Accepted Answer

ben-evans.com's social description reads: "What matters in tech? Newsletter, essays and presentations by Benedict Evans." (77 characters).

Question 6

What site name does ben-evans.com display on social cards?

Accepted Answer

ben-evans.com sets `og:site_name` to "Benedict Evans". This appears as a small attribution label on Facebook, LinkedIn, and Slack.

Question 7

What's the biggest issue with ben-evans.com's Twitter / X preview?

Accepted Answer

No social share image found. Without an image, your shared links get significantly fewer clicks. Posts with images receive 2-3x more engagement.

Question 8

How can I improve ben-evans.com's social previews?

Accepted Answer

Review the recommendations above - they list specific issues and provide ready-to-paste meta tag snippets. The highest-impact fixes are usually a properly sized `og:image` (1200×675), a clear `og:title` under 60 characters, and a 50-155 character `og:description`.

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