Question 1

What is ben-evans.com's Open Graph type?

Accepted Answer

ben-evans.com declares `og:type` as `website`. This tells LinkedIn how to categorize the content when generating a preview.

Question 2

Does ben-evans.com have a social share image?

Accepted Answer

No - ben-evans.com does not currently set an `og:image` or `twitter:image`. LinkedIn will fall back to extracting an image from the page or render no preview image at all.

Question 3

What headline does ben-evans.com use for social previews?

Accepted Answer

ben-evans.com's social headline is "Benedict Evans" (14 characters).

Question 4

What description does ben-evans.com use for social previews?

Accepted Answer

ben-evans.com's social description reads: "What matters in tech? Newsletter, essays and presentations by Benedict Evans." (77 characters).

Question 5

What site name does ben-evans.com display on social cards?

Accepted Answer

ben-evans.com sets `og:site_name` to "Benedict Evans". This appears as a small attribution label on Facebook, LinkedIn, and Slack.

Question 6

What's the biggest issue with ben-evans.com's LinkedIn preview?

Accepted Answer

No social share image found. Without an image, your shared links get significantly fewer clicks. Posts with images receive 2-3x more engagement.

Question 7

How can I improve ben-evans.com's social previews?

Accepted Answer

Review the recommendations above - they list specific issues and provide ready-to-paste meta tag snippets. The highest-impact fixes are usually a properly sized `og:image` (1200×627), a clear `og:title` under 60 characters, and a 50-155 character `og:description`.

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