Question 1

What is kayak.com's Open Graph type?

Accepted Answer

kayak.com declares `og:type` as `article`. This tells Slack how to categorize the content when generating a preview.

Question 2

What size is kayak.com's social share image?

Accepted Answer

kayak.com's `og:image` is 1200×630 pixels. Slack recommends 800×418 (1.91:1 aspect).

Question 3

What headline does kayak.com use for social previews?

Accepted Answer

kayak.com's social headline is "Search Flights, Hotels & Rental Cars | KAYAK" (44 characters).

Question 4

What description does kayak.com use for social previews?

Accepted Answer

kayak.com's social description reads: "KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars." (148 characters).

Question 5

What site name does kayak.com display on social cards?

Accepted Answer

kayak.com sets `og:site_name` to "KAYAK". This appears as a small attribution label on Facebook, LinkedIn, and Slack.

Question 6

How can I improve kayak.com's social previews?

Accepted Answer

Review the recommendations above - they list specific issues and provide ready-to-paste meta tag snippets. The highest-impact fixes are usually a properly sized `og:image` (800×418), a clear `og:title` under 60 characters, and a 50-155 character `og:description`.

How kayak.com Looks on Slack

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