Question 1

What Twitter card type does hellofresh.com use?

Accepted Answer

hellofresh.com uses the `summary_large_image` card type. This renders a large hero image above the title and description - the most engaging format.

Question 2

What size is hellofresh.com's social share image?

Accepted Answer

hellofresh.com's `og:image` is 1140×600 pixels. Twitter / X recommends 1200×675 (2:1 aspect).

Question 3

What headline does hellofresh.com use for social previews?

Accepted Answer

hellofresh.com's social headline is "HelloFresh® Meal Kits | 10 Free Meals + Free Steak" (50 characters).

Question 4

What description does hellofresh.com use for social previews?

Accepted Answer

hellofresh.com's social description reads: "HelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, varies by pl…" (153 characters).

Question 5

What site name does hellofresh.com display on social cards?

Accepted Answer

hellofresh.com sets `og:site_name` to "HelloFresh". This appears as a small attribution label on Facebook, LinkedIn, and Slack.

Question 6

What's the biggest issue with hellofresh.com's Twitter / X preview?

Accepted Answer

Missing og:type tag. Platforms default to "website" but explicitly setting it ensures correct rendering.

Question 7

How can I improve hellofresh.com's social previews?

Accepted Answer

Review the recommendations above - they list specific issues and provide ready-to-paste meta tag snippets. The highest-impact fixes are usually a properly sized `og:image` (1200×675), a clear `og:title` under 60 characters, and a 50-155 character `og:description`.

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