Question 1

What Twitter card type does ghost.org use?

Accepted Answer

ghost.org uses the `summary_large_image` card type. This renders a large hero image above the title and description - the most engaging format.

Question 2

What Twitter handle does ghost.org associate with shared cards?

Accepted Answer

ghost.org sets `twitter:site` to `@ghost`. This handle is shown as attribution next to the card on Twitter.

Question 3

What size is ghost.org's social share image?

Accepted Answer

ghost.org's `og:image` is 1280×640 pixels. Twitter / X recommends 1200×675 (2:1 aspect).

Question 4

What headline does ghost.org use for social previews?

Accepted Answer

ghost.org's social headline is "Ghost: The best open source blog & newsletter platform" (54 characters).

Question 5

What description does ghost.org use for social previews?

Accepted Answer

ghost.org's social description reads: "Beautiful, modern publishing with email newsletters and paid subscriptions built-in. Used by Platformer, 404Media, Lever News, Tangle, The Browser, an…" (167 characters).

Question 6

What site name does ghost.org display on social cards?

Accepted Answer

ghost.org sets `og:site_name` to "Ghost - The Professional Publishing Platform". This appears as a small attribution label on Facebook, LinkedIn, and Slack.

Question 7

What's the biggest issue with ghost.org's Twitter / X preview?

Accepted Answer

Description is 167 characters - truncated on most platforms. LinkedIn cuts at ~100, Facebook at ~130, Google at ~160 characters.

Question 8

How can I improve ghost.org's social previews?

Accepted Answer

Review the recommendations above - they list specific issues and provide ready-to-paste meta tag snippets. The highest-impact fixes are usually a properly sized `og:image` (1200×675), a clear `og:title` under 60 characters, and a 50-155 character `og:description`.

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