Question 1

Does ft.com declare an og:type?

Accepted Answer

No - ft.com does not set an `og:type` meta tag. Most platforms default to `website`, but explicitly declaring it ensures consistent rendering.

Question 2

Does ft.com have a social share image?

Accepted Answer

No - ft.com does not currently set an `og:image` or `twitter:image`. Slack will fall back to extracting an image from the page or render no preview image at all.

Question 3

What headline does ft.com use for social previews?

Accepted Answer

ft.com's social headline is "Home - Financial Times" (22 characters).

Question 4

What description does ft.com use for social previews?

Accepted Answer

ft.com's social description reads: "News, analysis and opinion from the Financial Times on the latest in markets, economics and politics" (100 characters).

Question 5

What's the biggest issue with ft.com's Slack preview?

Accepted Answer

No social share image found. Without an image, your shared links get significantly fewer clicks. Posts with images receive 2-3x more engagement.

Question 6

How can I improve ft.com's social previews?

Accepted Answer

Review the recommendations above - they list specific issues and provide ready-to-paste meta tag snippets. The highest-impact fixes are usually a properly sized `og:image` (800×418), a clear `og:title` under 60 characters, and a 50-155 character `og:description`.

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