Question 1

What is bit.ly's Open Graph type?

Accepted Answer

bit.ly declares `og:type` as `website`. This tells Slack how to categorize the content when generating a preview.

Question 2

What size is bit.ly's social share image?

Accepted Answer

bit.ly's `og:image` is 1780×1360 pixels. Slack recommends 800×418 (1.91:1 aspect).

Question 3

What headline does bit.ly use for social previews?

Accepted Answer

bit.ly's social headline is "Bitly | Short URLs, QR Codes, and More" (38 characters).

Question 4

What description does bit.ly use for social previews?

Accepted Answer

bit.ly's social description reads: "Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more…" (157 characters).

Question 5

What site name does bit.ly display on social cards?

Accepted Answer

bit.ly sets `og:site_name` to "Bitly". This appears as a small attribution label on Facebook, LinkedIn, and Slack.

Question 6

What's the biggest issue with bit.ly's Slack preview?

Accepted Answer

Image won't fit social cards (1780×1360, 1.31:1). Your square-ish image will be cropped to 1.91:1 on Facebook, LinkedIn, and Slack, and to 2:1 on Twitter. Use 1200×630 (universal) or 1200×675 (Twitter-optimized) for predictable rendering.

Question 7

How can I improve bit.ly's social previews?

Accepted Answer

Review the recommendations above - they list specific issues and provide ready-to-paste meta tag snippets. The highest-impact fixes are usually a properly sized `og:image` (800×418), a clear `og:title` under 60 characters, and a 50-155 character `og:description`.

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