Question 1

What is basecamp.com's Open Graph type?

Accepted Answer

basecamp.com declares `og:type` as `website`. This tells Slack how to categorize the content when generating a preview.

Question 2

Does basecamp.com declare image dimensions?

Accepted Answer

basecamp.com sets `og:image` but does not include `og:image:width` and `og:image:height`. Explicit dimensions let platforms render the preview faster without downloading the image first.

Question 3

What headline does basecamp.com use for social previews?

Accepted Answer

basecamp.com's social headline is "Basecamp" (8 characters).

Question 4

What description does basecamp.com use for social previews?

Accepted Answer

basecamp.com's social description reads: "Trusted by millions, Basecamp puts everything you need to get work done in one place. It’s the calm, organized way to manage projects, work with clien…" (183 characters).

Question 5

What site name does basecamp.com display on social cards?

Accepted Answer

basecamp.com sets `og:site_name` to "Basecamp". This appears as a small attribution label on Facebook, LinkedIn, and Slack.

Question 6

What's the biggest issue with basecamp.com's Slack preview?

Accepted Answer

Description is 183 characters - truncated on most platforms. LinkedIn cuts at ~100, Facebook at ~130, Google at ~160 characters.

Question 7

How can I improve basecamp.com's social previews?

Accepted Answer

Review the recommendations above - they list specific issues and provide ready-to-paste meta tag snippets. The highest-impact fixes are usually a properly sized `og:image` (800×418), a clear `og:title` under 60 characters, and a 50-155 character `og:description`.

How basecamp.com Looks on Slack

Slack preview

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