Question 1

What is backlinko.com's Open Graph type?

Accepted Answer

backlinko.com declares `og:type` as `article`. This tells Slack how to categorize the content when generating a preview.

Question 2

What size is backlinko.com's social share image?

Accepted Answer

backlinko.com's `og:image` is 1200×631 pixels. Slack recommends 800×418 (1.91:1 aspect).

Question 3

What headline does backlinko.com use for social previews?

Accepted Answer

backlinko.com's social headline is "Backlinko: SEO, Content Marketing, & Link Building Strategies" (61 characters).

Question 4

What description does backlinko.com use for social previews?

Accepted Answer

backlinko.com's social description reads: "It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies." (131 characters).

Question 5

What site name does backlinko.com display on social cards?

Accepted Answer

backlinko.com sets `og:site_name` to "Backlinko". This appears as a small attribution label on Facebook, LinkedIn, and Slack.

Question 6

What's the biggest issue with backlinko.com's Slack preview?

Accepted Answer

Title is 61 characters - truncated on most platforms. Google cuts at ~60, Facebook at ~65, Twitter at ~70 characters.

Question 7

How can I improve backlinko.com's social previews?

Accepted Answer

Review the recommendations above - they list specific issues and provide ready-to-paste meta tag snippets. The highest-impact fixes are usually a properly sized `og:image` (800×418), a clear `og:title` under 60 characters, and a 50-155 character `og:description`.

How backlinko.com Looks on Slack

Slack preview

Slack

Recommendations

Frequently Asked Questions

See backlinko.com on other platforms

Validate other sites on Slack

Validate your own URL