Question 1

Why does alltrails.com's Twitter card show a small image?

Accepted Answer

alltrails.com sets `twitter:card` to `summary`, which renders the image as a small thumbnail. To get the large hero image format, the meta tag would need to be `<meta name="twitter:card" content="summary_large_image">`.

Question 2

What Twitter card type does alltrails.com use?

Accepted Answer

alltrails.com uses the `summary` card type. This renders a small square thumbnail next to the title and description.

Question 3

What Twitter handle does alltrails.com associate with shared cards?

Accepted Answer

alltrails.com sets `twitter:site` to `@AllTrails`. This handle is shown as attribution next to the card on Twitter.

Question 4

What size is alltrails.com's social share image?

Accepted Answer

alltrails.com's `og:image` is 2280×1200 pixels. Twitter / X recommends 1200×675 (2:1 aspect).

Question 5

What headline does alltrails.com use for social previews?

Accepted Answer

alltrails.com's social headline is "AllTrails: Trail Guides & Maps for Hiking, Camping, and Running | AllTrails" (75 characters).

Question 6

What description does alltrails.com use for social previews?

Accepted Answer

alltrails.com's social description reads: "Explore the outdoors with AllTrails, the best app for hiking, biking, and running. Discover curated guides, trail maps, photos, and reviews for over 5…" (174 characters).

Question 7

What site name does alltrails.com display on social cards?

Accepted Answer

alltrails.com sets `og:site_name` to "AllTrails.com". This appears as a small attribution label on Facebook, LinkedIn, and Slack.

Question 8

What's the biggest issue with alltrails.com's Twitter / X preview?

Accepted Answer

Title is 75 characters - truncated on most platforms. Google cuts at ~60, Facebook at ~65, Twitter at ~70 characters.

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Twitter / X preview

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